As we have seen in the media over the last few days, the retail giants (Coles and Woolworths for those of you not in Australia) have now decided to duke it out over the price of fresh fruit and vegetables. Coles started this battle when announcing yesterday that they are going to cut prices on “at least a dozen” more popular fruit and veg every week. A quick glance at the full page ad in today’s Courier-Mail shows that Woolworths are matching or beating Coles prices on many of these items.
My first thought when I heard this was “jeez, the farmers just can’t get a break”. However Coles have been quick to say that lower prices will increase demand which will provide more certainty for farmers. Whether this actually happens remains to be seen. You can read the full media release from Coles here.
My second thought when hearing this was hmmm. Maybe there is some good here. Research shows only half of Australians eat the daily recommended allowance of fruit and veg, with many people saying they can’t afford to buy fresh f&v as it’s too expensive (personally I dispute this, but that’s a conversation for another day!). What I’m wondering is this: now that fresh fruit and veg are cheaper, will people eat more? Especially those who have previously said it was too expensive?
|Some of my favourite fruit and veg|